En esta sección presentamos casos emblemáticos de buenas y malas prácticas en responsabilidad social y sostenibilidad
By: Evodio Sánchez
A methodology is proposed that consists of 3 phases that include 8 key activities, which we will develop below:
Phase 1: Preparation
Phase 2: Achievement of Bonding
Phase 3: Community Action
The role of organizations to solve community problems is an essential part of the business strategy since each time clients and society question the duty of intervention of companies to solve those problems of the community. Short-term successes should be forgotten for propaganda purposes based on a supposed concern for the common good, the interest must be real not because of a question of reputation, but because it is the only way out for the company survival in the long run.