INSIGHTS

 By: Inés Guardia

Is it possible to achieve a proper balance between health and economy during the new normal? The first thing is prevention: you have to take care of yourself, obey the health protocols in different countries, use a mask, wash your hands and clean food, keep a healthy distance and avoid non-essential exits. In relation to the economy, reduce unnecessary expenses, limit purchases, cancel credit card balances and above all reinvent or incorporate the use of technologies to reduce the social gap and continue those that have MSMEs complying with the requirements of their customers in goods and services. There are many examples: small inns or restaurants that incorporated home delivery or sale to businesses or corporate buildings to continue their income and not have to opt for the dismissal of their workers or close their businesses. The other option is to establish alliances between companies to offer new options to customers, for example, an alliance between butcher, greengrocer to bring food to customers in a single trip. In another sense, we must be clear that the moment is a great opportunity at the business level for them to communicate the actions carried out, contribute to the stability of the economy, avoiding layoffs and transforming operational processes to, for example, make respirators or antibacterial gel as well as support through food banks or in alliances with governments to equip hospitals. In this sense, socially responsible and sustainable companies in the region have set an example of the power they have to positively influence communities and have earned the prestige and recognition of the population