INSIGHTS
En esta sección presentamos casos emblemáticos de buenas y malas prácticas en responsabilidad social y sostenibilidad

Environmental sustainability
By: Blanca América Flores
Today’s behavior builds the future of the planet, the economic conception based on consumerism, excessive urbanization, obtaining resources for consumption impacts negatively in the environment in which we live, people’s well-being and sustainability.
Environmental sustainability is the guiding principle, related to social, economic, and environmental balance, so as to guarantee continuity in the future. The term involves promoting an environmental culture in such a way that people are aware of the impact of their activities, having as a priority, implementing measures that ensure the prevention, or the minimization of their activities, products and services of the industries and of the daily routine of the human being.
This approach is causing organizations to constantly change their environmental management system, since the traditional approach is insufficient to stop the effects on the planet. A management system that is aimed at environmental sustainability incorporates the perspective of the analysis of the life cycle of the product, considers the carbon, water and environmental footprint of its product as indicators and the circular economy as a practice to demonstrate the commitment to society and sustainability.
Individually we can take action to contribute to sustainability, with a firm commitment and awareness of the effect of our actions on the environment, some of these actions can be: reduce and take care of water, minimize energy consumption, reuse, recycle, separate waste, use green technologies, contribute to education and citizen action, be aware of the policies issued at the state level that may impact and periodically evaluate personal behavior and compensate for negative impacts