INSIGHTS
In this section, we present emblematic cases of good and bad practices in social responsibility and sustainability.
Social Transformation Project
By: Héctor Muskus.
The arrival of Hugo Chavez to the presidency of Venezuela triggered a growing political polarization, due to reforms that attempted against the companies, impacting the industries and the society in general.
Many companies went bankrupt overnight; some tried to move to other countries, and a few decided to cease operations. However, a few understood the country’s socio-cultural and political moment, which allowed them to survive and even have a second wind, as was Ron Santa Teresa.
Following a robbery at its facilities, senior management began a social reintegration project, incorporated self-construction programs, promoted local women the formation of micro-businesses for national visitors, and obtained international financing with its corresponding return on investment for the company. At the beginning of the government’s land expropriation process, the organized people came to the defense of Alberto Vollmer, who had promoted social development in the area where he operated.
Uncertainty finds solutions in the understanding of the social aspect, and risk management is essential for making an appropriate decision.