INSIGHTS

 By: Inés Guardia

Some strategies during the new normal: First, obey health protocols and try to reduce the digital divide to incorporate technology options into work activities such as forms of telework, work from home, virtual meetings, digital education, among others. This for people who keep their jobs, people who lost their jobs need to acquire digital skills, know the new trends in the economy and profiles that are required and if it is possible to develop in the occupations that are going to be lacking in such a digital age. as director of digital transformation, data scientist, digital talent, smart city management, director of sustainability, digital innovation, business continuity, digital marketing and digital content or all those activities that cannot be replaced by artificial intelligence such as related to arts and crafts. The list of new jobs and opportunities is large, the challenge to develop the skills to access those job sources such as cloud specialist, drone operator, YouTube content creator, Instagram, blog or Big Data analyst, to mention others. But, above all, it is necessary to rethink the way society produces because this pandemic definitely changed the forms of production as well as the way we relate. Considering things like this, we must think locally, promote local commerce and environmentally friendly options, market from goods and services from this perspective with emphasis on the creation of shared value; establish alliances and participate in platforms such as SEDEX and EcoVadis that promote ethical trade and connect local suppliers with large global buyers. Finally, it is necessary a citizen more committed to his immediate environment, more participatory, who promotes public policies aimed at local development and is committed to caring for the environment in order to ensure the survival of the planet itself.